Balance Salon & Spa
We designed the feeling before the menu.
Balance Salon and Spa is a salon and spa in Killeen, Texas. This concept is a flagship redesign built from their logo, a script B, with every service and price taken from their own published menu. Stylist cards use role titles and stock photography, and the before-and-after is a labelled demonstration.
Bookings ran by phone only, and a salon that sells calm needs a site that feels calm. The concept had to sell the experience before the services, and let a new client book without picking up the phone.
Scroll through the site
Not a task list.
A set of deliberate moves.
The reveal
A before-and-after the visitor drags themselves, sweeping to the middle once as it comes into view. Clearly labelled as a demonstration.
Six questions instead of a phone call
A six-step consultation asks for the service, the hair history and the timing, then delivers a full client profile to the owner's inbox.
One silver accent
Dark graphite with a single moonstone silver taken from the logo's script B. Bodoni Moda for display, square corners, and photography supplies the warmth.
The result, in plain terms.
This level of thought,
on your brand.
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